Cool Brands – Licensing Show

Marketing Challenge

Cool Brands needed a show-stopping presence for their debut at the Licensing Expo 2024 in Las Vegas, where they introduced an array of new brands and served as lead sponsors of the show’s café. The challenge was to create cohesive, high-impact visuals across both spaces that captured their energy and innovation.

MediaHounds Solution

Media Hounds Creative collaborated with Cool Brands, their exhibit builders, and show organizers to develop a unified creative system for the event. Our team designed and produced all booth graphics, video content, hanging signage, and digital assets for both the exhibit and café areas.

We also created personalized video invitations and email campaigns to build pre-show buzz and extend engagement. From concept to design, production, and coordination, we ensured flawless execution and brand consistency throughout both locations—delivering a vibrant, visually immersive experience that made Cool Brands one of the most talked-about presences on the expo floor.

Project Images

Check out how the project setup went.