BTWEEN – Lifestyle Photo & Video Campaign

Marketing Challenge

Btween approached Media Hounds Creative to develop a compelling brand identity by orchestrating a large-scale lifestyle photo and video shoot across all of their fashion brands. The goal was to create cohesive yet distinctive visual assets that would capture the essence of each brand while strengthening the overall Btween identity. In addition, they needed a library of high-quality content that could be leveraged across digital, retail, and marketing channels to elevate brand perception and engagement.

MediaHounds Solution

Media Hounds Creative led the creative direction and full execution of a multi-day photo and video shoot, capturing the essence of Btween’s seven brands in a visually dynamic and authentic way—including in-house lines like Btween and Paisley Lane, as well as licensed brands such as Juicy Couture and Jessica Simpson. Our team curated unique settings, secured locations, and oversaw all styling, props, and coordination with talent to bring each brand story to life. From production planning to final post-editing, every shot was designed to reflect Btween’s playful, fashion-forward spirit. These lifestyle visuals now serve as a cornerstone of Btween’s marketing initiatives—powering digital campaigns, lookbooks, and brand storytelling with energy and cohesion.

Additional Videos from the Shoot:

Jessica Simpson

Bmagical, Sleepwear and Paisley Lane

Stitch & Stone and Bcool

Project Images

Check out how the project setup went.