Eplay Brands — Lifestyle Photo & Video Shoot

Marketing Challenge

Eplay Brands set out to produce their first-ever lifestyle photo and video shoot to highlight key licensed collections — including Hello Kitty and Strawberry Shortcake — along with stylized product imagery for their in-house baby brands. The goal was to create engaging, fashion-forward visuals that captured the playful, imaginative spirit of their children’s apparel lines while maintaining each brand’s distinctive personality.

MediaHounds Solution

Media Hounds Creative led the full creative direction and production for a one-day photo and video shoot across Eplay’s showroom and multiple NYC locations. Our team sourced models aged 5–11, curated wardrobe and props, and oversaw all hair, makeup, and styling to ensure an authentic, energetic aesthetic that matched the brands’ tone. We directed and executed all photography and videography, followed by post-production editing, retouching, and color grading to create polished, high-impact lifestyle assets. The result was a cohesive set of imagery and video content that brought Eplay’s licensed and in-house brands to life—ready for use across digital campaigns, ecommerce, and marketing materials.

Outdoor Video

Project Images

Check out how the project setup went.