Copper & Oak – S/S 2024 Photo & Video Campaign

Marketing Challenge

Copper & Oak partnered with Media Hounds Creative to bring their Spring/Summer 2024 collection to life online, seeking a full-scale content production that captured the brand’s natural, effortless aesthetic. The challenge was to produce an elevated creative direction that adhered to updated brand and product guidelines while curating every visual detail—from model casting and wardrobe styling to the final digital presentation across their website

MediaHounds Solution

Over a two-day full-scale production shoot, Media Hounds Creative handled every aspect of the creative process—model sourcing, location scouting, styling, photography, and videography. Our team produced a complete library of high-resolution lifestyle and product imagery alongside a brand video showcasing the collection’s relaxed sophistication. We managed all post-production editing, color correction, and video refinement to ensure a cohesive visual story. Once finalized, we integrated the new visuals into an updated online lookbook and landing page, refreshing the Copper & Oak website to reflect the new season with energy and authenticity. The result was a modern, cohesive presentation that seamlessly aligned with Copper & Oak’s brand vision and seasonal storytelling.

Project Images

Check out how the project setup went.