MVP – Activewear Brand Launch and Website

Marketing Challenge

Saramax, a leading licensing company, sought to launch a new activewear brand—MVP—from the ground up. With only a trademark and limited assets, they turned to Media Hounds Creative to build a full brand identity and digital presence from concept to completion under a tight 90-day deadline.

MediaHounds Solution

Media Hounds Creative developed a complete foundation for the MVP brand, including logo design, copy tone, tagline creation, and a fully responsive website. With no existing product photography available, our team sourced apparel samples and produced all photo and video content, creating a cohesive visual story that captured the brand’s athletic energy and modern edge.

We designed all supporting presentation and marketing materials, ensuring brand consistency across every touchpoint—from web to sales decks. The result was a polished, performance-driven brand launch, successfully delivered on schedule and ready for market introduction.

Project Images

Check out how the project setup went.