Fila Showroom

Marketing Challenge

FILA needed to convert a blank space into a high-impact showroom environment—fast. With Market Week approaching, the outdated showroom didn’t align with the brand’s athletic heritage or modern aesthetic, and FILA required a transformation that elevated product presentation and aligned with their refreshed brand identity.

MediaHounds Solution

Media Hounds Creative redefined the space with a combination of advanced print and fabrication work and precise installation. We engineered dimensional cut lettering, large-format graphics, and bespoke print materials that captured the energy of the FILA brand. Working at pace, our team managed the entire process—from concept development and print production through to installation—ensuring the showroom went live in time for Market Week. The streamlined install and cohesive design environment helped position FILA’s products in a setting worthy of their performance-driven identity.

Project Images

Check out how the project setup went.